(via Social Media Today)
Social media provides the opportunity to connect with millions of people that we would normally not have access to. We have people following us from every walk of life, numerous countries and the list goes on.
What do we really know about our audiences? Have you taken the time to know them, understand them or connect with them.
We talk about social media being a relationship, a conversation. However, I think very few take the time required to build a meaningful conversation, let alone a real relationship! How can we build a relationship with someone we haven’t taken the time to know anything more than what their Twitter handle is?
I encourage my clients to take the time to truly understand and know their audience. Take them time to follow a group of them. Listen to them and better connect with them.
The more we know about our audience the better we can inspire and connect with them!